Old Spice signed a partnership with the hit Netflix show, The Witcher. But some quick internet research revealed that deodorant didn’t even exist in the 1200s. In fact, people typical bathed just once a month. That’s disgusting. But also inspiring – as it led to us create an ode to one of the smelliest millenniums in human history.
Partner: Erik Fahrenkopf
Creatives: Karen Zack & Jason Scott
We wanted to reward die-hard fans of The Witcher by letting them Smelleth Like The Show Thou Love. Yes, that meant they could smell like Yennefer’s armpits with hints of lilacs and gooseberries. Or they could smell like a horse’s rump and a rotting corpse. The good scents were good. And the bad, down right rancid.
