Greatness isn't reserved for the chosen few in one special city, it can also be found in London, Ohio, and London, Norway, and East London, South Africa, and Little London, Jamaica, and Small London, Nigeria and the London Hotel and London Road and anywhere else someone is trying to find it.

The 2012 Nike Greatness Anthem launched on the Opening Ceremonies of that year's Summer Olympics and was followed by 22 fifteen second commercials supporting the theme.

Partners: Brock Kirby & Sezay Altinok