Nike believes equality should exist everywhere, for everyone, both on and off the field. So in 2017, when Australia called a vote to decide on whether same sex marriage should be legalized, Nike wanted to make a statement that showed its support.
We turned Nike’s iconic swoosh into a reminder to vote and a symbol for equality. From the biggest storefront to the smallest shopping receipt, every swoosh was transformed into a vote for “yes”. The best result of all? Marriage equality was passed in Australia's parliament with a landslide vote.
Partner: Alex Romans