NIKE FIND YOUR GREATNESS | Nike was not an official sponsor of the 2012 Olympics in London. We couldn’t use Olympic athletes in competition, we couldn’t use the big stadiums, and we couldn’t even say London, England… so we didn’t.
NIKE+ FUELBAND | The Nike+ Fuelband is a complex piece of technology that has a simple job to help people move more throughout their day. So, incase people are confused by any part of the technology or by what they should do with it, we made a campaign of 20+ spots to serve as an explanation.
NIKE CHOOSE YOUR WINTER | In today's society, one inch of snow is treated like a natural disaster. Society shuts down, and the media hypes the weather like a blockbuster movie.
For athletes, the cold is just another challenge to overcome. With Chris O'Dowd as our rabid reporter we gave people a clear-cut choice. Either you let the cold run your life or you're an athlete who just gets on with it.
HOLDEN LOOKBOOK | Photographer Neil DaCosta and I collaborated on a look book titled 'Solitude' for Holden Outerwear. Inspired by Thoreau's 'Life in the Woods' the series was shot over the course of a month in the Oregon wilderness.
PIE CONTEST | W+K takes its pie very seriously. Why? Dan loves pie. We brought a messier idea to the 10th annual W+K pie contest - the pie toss.
Research tastes great, especially the marionberry variety, and the accompanying sugar high helps when you're screen-printing 100 plus 6 color posters, sewing an oversized vinyl cherry pie and cutting 30 point type out of pie crust. My stomach can be blamed for the art direction.
WORDSTOCK | Every year Wordstock, the Pacific Northwest's largest literary festival, focuses on a specific theme in literature and publishing. This year it was America. Our brief: Read America.
We hit on the idea that there is not 'one', American story. America is a collection of stories that make up the American experience.
FAIL GLORIOUSLY | W+K 12 is a big, weird, ridiculous family and for our art show, titled Fail Gloriously, we invited everyone who ever participated in W+K 12 to take part.
I think it takes guts to fail, so for my piece I daisy chained strip lights together and fortunately, with no prior knowledge of electrics, only came close to electrocuting myself.
HOLDEN OUTERWEAR | In my two crazy, hectic and inspiring years at Holden I designed apparel and trims alongside managing product development, cajoling factories, evaluating fit samples, directing shoots, and sneaking in a jacket named after myself.