This commercial came here to kick ass and smell good. Inspired by the best and worst decade in cinema, we created an 80’s action film starring muscles, sweat and Dolph Lundgren. We used deepfake magic to teleport Dolph and his flattop to present day. Dolph gets an ending fit for an action hero. Everyone else gets a face full of sweat.

Role: Creative Director Partner: Erik Fahrenkopf Creatives: Karen Zack, Andrew Chhour Director: Andreas Nilsson Editor: Ben Campbell Agency: Wieden+Kennedy Client: Old Spice