To launch Apple Music’s latest features, we created nine social-first spots designed to make you feel each feature, rather than just show you how it works. Each spot was scored by a different emerging artist, spanning genres, fandoms and the sounds shaping music today.

Role: Creative Partners: Lucas Tristao, Gautier Fage, Bruno Lugio CD: Siavosh Zabeti, JC Abruzzi GCD: Chris Trumbull, Naz Arandi Director: Max Siedentopf Client: Apple