Greatness isn't reserved for the chosen few in one special city, it can also be found in London, Ohio, and London, Norway, and East London, South Africa, and Little London, Jamaica, and Small London, Nigeria and the London Hotel and London Road and anywhere else someone is trying to find it.

Nike was not an official sponsor of the 2012 Olympics in London. We couldn’t use Olympic athletes in competition, we couldn’t use the big stadiums, and we couldn’t even say London, England… so we didn’t.

Partners: Brock Kirby & Sezay Altinok