In 2025, Apple Music bet on Kendrick Lamar for the Super Bowl Halftime Show. When criticism followed, we doubled down with a four-month campaign that amplified his artistry and message—helping deliver the most-viewed halftime show of all time.

Role: Creative Partners: Lucas Tristao, Gautier Fage CD: Siavosh Zabeti, JC Abruzzi GCD: Chris Trumbull, Naz Arandi Client: Apple Music