W+K takes its pie very seriously. Why? Dan loves pie. We brought a messier idea to the 10th annual W+K pie contest - the pie toss.

Research tastes great, especially the marionberry variety, and the accompanying sugar high helps when you're screen-printing 100 plus 6 color posters, sewing an oversized vinyl cherry pie and cutting 30 point type out of pie crust. My stomach can be blamed for the art direction.