Extreme weather conditions are no joke. But in today's society, we've taken this caution to such an extreme that people are now terrified of the slightest drop in temperature. One inch of snow is treated like a natural disaster. Society shuts down, and the media hypes the weather like a blockbuster movie.

For athletes, the cold is just another challenge to overcome. With Chris O'Dowd as our rabid reporter we gave people a clear-cut choice. Either you let the cold run your life or you're an athlete who just gets on with it.

Partner: Nathaniel Friedman