NIKE DREAM CRAZY | For 30 years, the “Just Do It” mantra has been a motivational call for athletes nationwide, across all sports, and all levels of play.
To celebrate that rich diversity, the Dream Crazy campaign focuses on a collection of stories that represent athletes who are household names and those who should be. The common denominator: All leverage the power of sport to move the world forward.
NIKE UNLIMITED YOUTH | How to earn a nickname like the Iron Nun. Compete in over 370 triathlons. Make 45 of those Ironman distances. And be an 86–year–old nun.
NIKE UNLIMITED COURAGE | When nobody’s ever done what you’re trying to do, you become your own role model. Chris Mosier is the first transgender man to make the men’s US national team.
NIKE UNLIMITED WILL | Kyle Maynard doesn’t have arms or legs. He also doesn’t let that stop him from climbing mountains around the world.
NIKE FIND YOUR GREATNESS | Nike was not an official sponsor of the 2012 Olympics in London. We couldn’t use Olympic athletes in competition, we couldn’t use the big stadiums, and we couldn’t even say London, England… so we didn’t.
WASO x VIVIANNE SASSEN | Global brand campaign to launch WASO, Shiseido's new natural skincare line.
WASO BRAND FILM | A launch film that draws inspiration from the intersection of art, science and nature.
NIKE BRING YOUR GAME | LeBron, Kobe, KD, Kyrie, Paul George, Anthony Davis and Elena. With so many great players in the game, how can anyone pick a favorite?
ASTRONAUT SUICIDES | In 1961 the US pledged to send man to the moon. In 2010 the Constellation Program, meant to return man to the moon, was ended. This is the aftermath.
NIKE FREE | A series of ‘product’ films disguised as quirky athlete vignettes highlighting the flexibility of the Nike Free shoes.
NIKE CHOOSE YOUR WINTER | In today's society, one inch of snow is treated like a natural disaster. Society shuts down, and the media hypes the weather like a blockbuster movie.
For athletes, the cold is just another challenge to overcome. With Chris O'Dowd as our rabid reporter we gave people a clear-cut choice. Either you let the cold run your life or you're an athlete who just gets on with it.
NIKE JUST DO IT PRINT | An OOH campaign to rebrand Nike in Australia, where athletes have defaced headlines and literally removed the easy out, leaving no option but to “Just Do It.”
EVERYTHING I ATE IN TOKYO | I went to Tokyo for two months and discovered 7-Eleven egg sandwiches and soft-serve are the culinary equivelant of crack. I also ate a blow-fish uterus.
NIKE+ FUELBAND | The Nike+ Fuelband is a complex piece of technology that has a simple job to help people move more throughout their day. So, incase people are confused by any part of the technology or by what they should do with it, we made a campaign of 20+ spots to serve as an explanation.
NIKE iD | NikeiD lets you express your style by customizing your Nike shoes. Meet two identical twins, with unique style and opinions, expressed through NikeiD.
LEVIS | To celebrate the launch of their flagship store in Paris we created an OOH campaign around the optimistic message of Go Forth.
HOLDEN LOOKBOOK | Photographer Neil DaCosta and I collaborated on a look book titled 'Solitude' for Holden Outerwear. Inspired by Thoreau's 'Life in the Woods' the series was shot over the course of a month in the Oregon wilderness.
PIE CONTEST | W+K takes its pie very seriously. Why? Dan loves pie. We brought a messier idea to the 10th annual W+K pie contest - the pie toss.
Research tastes great, especially the marionberry variety, and the accompanying sugar high helps when you're screen-printing 100 plus 6 color posters, sewing an oversized vinyl cherry pie and cutting 30 point type out of pie crust. My stomach can be blamed for the art direction.
WORDSTOCK | Every year Wordstock, the Pacific Northwest's largest literary festival, focuses on a specific theme in literature and publishing. This year it was America. Our brief: Read America.
We hit on the idea that there is not 'one', American story. America is a collection of stories that make up the American experience.
FAIL GLORIOUSLY | W+K 12 is a big, weird, ridiculous family and for our art show, titled Fail Gloriously, we invited everyone who ever participated in W+K 12 to take part.
I think it takes guts to fail, so for my piece I daisy chained strip lights together and fortunately, with no prior knowledge of electrics, only came close to electrocuting myself.
HOLDEN OUTERWEAR | In my two crazy, hectic and inspiring years at Holden I designed apparel and trims alongside managing product development, cajoling factories, evaluating fit samples, directing shoots, and sneaking in a jacket named after myself.
CONSUMPTION | In response to the prompt 'Consumption' I arranged and photographed every pair of shoes I owned. And yes, I really do own every pair.
BAD TO THE BONE | Introducing Bad to the Bone, a typeface designed with found bones, in three weights, murder, slaughter and massacre.